Rinse

Rinse Vodka Soda is a New Zealand beverage brand built for creativity and fun: crafting clean, refreshing drinks with natural ingredients and a modern streetwear aesthetic. I designed and developed their public-facing website, creating a lightweight, flexible build with custom JavaScript enhancements for interactivity and compliance.

One of the core features I implemented was an age verification system, developed from scratch to ensure a seamless user experience while meeting regulatory standards. I also integrated the custom Google Maps store locator I had originally built for Clean Collective, allowing customers to easily find verified Rinse stockists across the country.

Beyond development, I set up Google Analytics and refined SEO across the site, ensuring every page performed well both in search visibility and user engagement. These insights helped the marketing team understand user behavior, refine campaigns, and make data-informed decisions about content and promotions.

Visually, the site was designed to feel as clean and uncomplicated as the product itself. I established the layout, typography, and imagery to reflect Rinse’s minimalist branding, collaborating with the creative team to shape photography and content that fit harmoniously within the design system. The result was a sleek, fast, and easily managed website that expressed the brand’s personality while supporting ongoing growth and marketing needs.